SONY PLAYSTATION 3: PUBLIC RELATIONS ANALYSIS XAV de MATOS JANUARY ...

Source: www.jeffmatos.com
Topic: Playstation 3

Short Desciption:
Welcome to PART THREE (of three) of the SONY PLAYSTATION 3 PUBLIC RELATIONS ..... public figure that represents Sony and the PLAYSTATION 3 like Peter Moore ...

 

Content Inside:
SONY PLAYSTATION 3: PUBLIC RELATIONS ANALYSIS XAV de MATOS JANUARY 30 2007 PART 2 OF 3 www.jeffmatos.comPage 1SONY PLAYSTATION 3: PUBLIC RELATIONS ANALYSISXAV de MATOSJANUARY 30 2007PART 2 OF 3www.jeffmatos.comAll citations are listed at the end of this documentPage 2Welcome to PART THREE (of three) of the SONY PLAYSTATION 3 PUBLIC RELATIONSANALYSIS that led Sony from being one of the most respected companies in the game industryto stumbling to last over bad public relations and marketing moves costing the company billions inpotential sales.There have been many newsworthy items since the initial rumours that Sony was working on athird generation PlayStation console to battle ancient rival Nintendo and newcomer Microsoft.For the sake of time and space we will begin on a day that lives in infamy among video gameplayers: May 16 2005.Editors Note: The following will be presented in a specific easy to follow format. The date andheadline associated with the news below will be up top a short description will follow with an endnote citation with a summary of the affect the news had on Sony and the industry will be at theend and will wrap up each point.]May 16 2005PLAYSTATION 3 UnveiledAt the 2005 Electronic Entertainment Exposition Sony showed its first glimpse of thePLAYSTATION 3 along with videos for exclusive IP sequels titles like for Kill Zone and new IPslike Motor Storm. Also shown was a new controller design for the PLAYSTATION 3.1Sonypromises a Spring 2006 launch of the console although no region is named.After the first videos of what many believed to be actual PLAYSTATION 3 game play footagethe internet was turned on its ear by vocal supporters of the PLAYSTATION 3. But for everyforum post about the amazing graphics showcased at the E3 conference two posts came upabout the new controller design. Gone was the original DualShock replaced with an interestingboomerang shaped game pad. Of course the Spring 2006 launch date was constantly talkedabout by media and the ...