Sony May Not Meet PlayStation 3 Shipment Targets

Source: www.plesserholland.com
Topic: Playstation 3

Short Desciption:
Sony plans to ship two million PlayStation 3 players this year to the ... designed to showcase PlayStation 3's capabilities. Sony will release more than 20 ...

 

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Sony May Not Meet PlayStation 3 Shipment Targets Page 1Sony May Not Meet PlayStation 3 Shipment Targets By Michael WhiteOct. 20 (Bloomberg) Sony Corp. which slashed its profit forecast yesterday said it may not reach this year's shipment target for the PlayStation 3 game console because of a parts shortage in the Bluray highdefinition disc drive. Sony plans to ship two million PlayStation 3 players this year to the U.S. and Japan and six million worldwide by March. The Tokyobased company said yesterday annual profit would fall 35 percent to its lowest in five years on price cuts of the console in Japan and a recall of 9.6 million computer batteries. The honest answer is it's more of a target'' for PlayStation 3 shipments Jack Tretton cochairman of Sony Computer Entertainment America said yesterday in an interview. Clearly we've had production issues.'' A shortage of the PlayStation 3 would give Microsoft Corp. and Nintendo Co. a bigger head start in the $20 billion console market when they sell their players next month in time for the year's biggest sales season. Sony cut the price of the PS3 in Japan after consumers complained it was too expensive compared with Microsoft's Xbox 360 and Nintendo's Wii. It would be a big hill to climb with a console that costs twice as much'' said John Broady an analyst for GameSpot.com a unit of Cnet Networks Entertainment that tracks videogame sales. A lot of this is driven by mothers. When they look at their budget I think the Wii is going to be very attractive.''Shares of Sony fell as much as 1.7 percent to 4710 yen as of 2:30 p.m. on the Tokyo Stock Exchange against a 0.5 percent advance in the benchmark Nikkei 225 Stock Average. Laser Parts Nanako Kato Sony Computer's spokeswoman in Tokyo said the company hasn't changed its PlayStation 3 shipment targets. Sony said in September that it would cut the 2006 rollout for the PlayStation 3 from four million to two million units and delayed the console's European introduction four mo ...