Seeking to lift ad dollars Sony to track user data The Boston Globe

Source: msl1.mit.edu
Topic: Playstation 3

Short Desciption:
PlayStation 3 sales by attracting more thirdparty game publishers ... PlayStation 3 has been hampered by its relatively weak game library ...

 

Content Inside:
Seeking to lift ad dollars Sony to track user data The Boston GlobePage 107/03/2007 07:29 AMSeeking to lift ad dollars Sony to track user data The Boston Globe of 3http://www.boston.com/business/technology /articles/2007/07/03/seeking_to_lift_ad_do llars_sony_to_track_user_data/ARTICLE TOOLSPRINTER FRIENDLYEMAIL TO A FRIENDTECHNOLOGY RSS FEEDREPRINTS & LICENSINGSHARE ON DIGGSHARE ON FACEBOOKSAVE THIS ARTICLEpowered by Del.icio.usMORE:Business sectionLatest business newsTodayPast 30 daysPersonal Tech Markets Your Money Technology Healthcare Columnists Latest news Message Boards Small BusinessHOME > BUSINESS > TECHNOLOGYSeeking to lift ad dollarsSony to track user dataGoal is to revive sales of PlayStation 3 by luringgame makersBy Se Young Lee Globe Correspondent | July 3 2007The video game industry has become a force to be reckoned with inthe entertainment business. Now it wants a share of the advertisingpie.Sony Computer Entertainment America Inc.yesterday disclosed a datasharingagreement with Nielsen Co. designed toattract advertising revenue and bring lifeback to sluggish PlayStation 3 sales.Dave Karraker spokesman for Sony saidNielsen will have access to data from thePlayStation 3 systems as well as thePlayStation Network which enables users toplay against one another online. The datawill allow measurement of gamers' behaviorpatterns the effectiveness of advertisementsin games and some basic demographicinformation such as the user's age."This gives us the measurement statistics that we need to go out andsell advertising" he said.Although the US video game market was estimated to be worth$9.03 billion in 2006 by PricewaterhouseCoopers LLP the amount ofmoney spent by advertisers in video games was only $80 million inthe same year because advertisers would not spend large amounts inthe absence of sophisticated data on gamers. Most advertising ingames currently revolves around ingame product placements suchas commercials at virtual sports stadium ...

 

 

data on gamers