Press Release Nintendo Wii launches with innovative Wireless In ...

Source: www.comtechm2m.com
Topic: Wii

Short Desciption:
Nintendo Wii launches with innovative Wireless Instore POP. displays. Instore digital posters managed wirelessly from Head Office. ...

 

Content Inside:
Press Release Nintendo Wii launches with innovative Wireless Instore POP displays.Page 1Press ReleaseNintendo Wii launches with innovative Wireless Instore POPdisplays.Instore digital posters managed wirelessly from Head Office.Realtime marketing of Wii console and games to consumers at Point ofPurchase.January 3rd 2007Henley & Henley Retail Consultants for Nintendo UK and Comtech M2M(www.comtechm2m.com) a leading MachinetoMachine (M2M) solutionprovider today unveil the latest innovations in Point of Purchase (POP) with aninstore Retail Communication Display (RCD) which is controlled and updatedfrom Nintendos Head Office.Using wireless MachinetoMachine (M2M) technology the display scrolls adigital message above an electronically updated image which also supports acountdown timer to the approaching product launch date. An LCD screen inthe centre of the console displays a sequence of highresolution Jpeg imagesthat gives consumers a visual taster of the new product. Following the Wiilaunch the same display can be used to promote other new Nintendo gametitles.The technology allows for completely new promotional messages to bedelivered to all stores remotely and in less than 10 seconds!With web based technology a secure website has been developed soNintendo know precisely where each display is located positioned instore andwhat content is being displayed. It also alerts head office if the display is notswitched on. Tactical changes to the unit can take place whenever head officePage 2decides and the complete nationwide estate can be updated at the touch of akeystroke. Nintendo are no longer reliant on store staff to comply with POPupdates.The first of the displays are being introduced into the top GAME and GameStation stores throughout the UK and Ireland.Trade Marketing consultants Henley & Henley based in Bristol have projectmanaged the development of the RCD after investigating new ways to promoteNintendos range of games and consoles within the specialist gamin ...

 

 

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