New BrandIntel Gaming Report Ranks Nintendo Wii Highest In ...

Source: www.brandintel.com
Topic: Wii

Short Desciption:
titled Top Gaming Consoles Report found Nintendo Wii ranks first heading into the holiday ... analyzed the top new games for PS3 Nintendo Wii and X360. ...

 

Content Inside:
New BrandIntel Gaming Report Ranks Nintendo Wii Highest In Consumer Discussion Share and SentimentPage 1CONTACTS:Karen SamuelsBrandIntel9052713725 ext. 302ksamuels@brandintel.comFOR IMMEDIATE RELEASENew BrandIntel Gaming Report Ranks Nintendo Wii HighestIn Consumer Discussion Share and SentimentToronto November 22 2006 BrandIntel a leader in consumer and market intelligencesolutions today released a new tracking study on the top video gaming consoles including SonyPlayStation3 (PS3) Nintendo Wii and Microsoft Xbox 360 (X360). The BrandIntel reporttitled Top Gaming Consoles Report found Nintendo Wii ranks first heading into the holidayseason due to its intuitive controller and lower cost. With Wii and PS3 now released BrandIntelwill provide weekly online updates throughout the holiday season to track how sentiment anddiscussion share may shift as consumers begin using the consoles. Todays report followsBrandIntels recently announced Top 50 Games Report in which the company tracked andanalyzed the top new games for PS3 Nintendo Wii and X360.Based on analysis of original consumergenerated content the Top Gaming Consoles Reportcaptures data from January 1 2006 to November 12 2006. Additional key findings from thestudy include: In general consumers are complaining about the PS3s price raving about the Wiiscontroller and satisfied with the X360s first year on the market. Gamers are also heavily anticipating popular Nintendo franchise games such as TheLegend of Zelda: Twilight Princess as well as newer titles such as Red Steel. The X360 is generating the least amount of discussion but benefits from a year headstart and established consumer base that discusses the console in a positive manner.Because of this it currently ranks second among nextgen consoles for the holidayseason. The PS3 currently ranks the lowest according to consumer discussion. While the PS3has generated the most discussion overall it has primarily been negative concerningprice and value. However purcha ...