MEC Interaction launch Nintendo Wii in the UK with media first

Source: www.mecglobal.com
Topic: Wii

Short Desciption:
launches the second phase of Nintendos Wii campaign in the UK with the first page. peel live on the MSN homepage supported by the simultaneous takeover ...

 

Content Inside:
MEC Interaction launch Nintendo Wii in the UK with media first Page 114 December 2006 MEC Interaction launch Nintendo Wii in the UK with media first MEC Interaction the online direct and search division of Mediaedge:cia this monthlaunches the second phase of Nintendos Wii campaign in the UK with the first page peel live on the MSN homepage supported by the simultaneous takeover of seven homepages including AOL Yahoo! Tiscali Orange and Lycos.The campaign initially focuses on engaging with hardcore and casual gamers via key gaming sites. Thesecond phase which runs from 8 December to the New Year targets a broader audience of lapsed casual and nongamers with a high visibility high impact strategy through key consumer portals usergenerated content chat rooms and MSN Messenger. The online activity is part of an integrated campaign across TV press and cinema. The creative designedby BD Network focuses on the innovative nature of the one handed motion sensitive Wii controller.Charlie McGee managing partner MEC Interaction states: The Wii was designed to be accessible to both typical hardcore gamers but also to lapsed casual and nongamers. The online campaign promoting the virtues of the motion sensitive controller therefore targets the key gaming sites before spreading to consumer portals. The high impact simultaneous takeover of key websites and first ever page peel on the MSN homepage perfectly embodies theinnovative nature of the Wii.Rob Saunders PR manager Nintendo said: The Wii with a motion sensitive controller redesigns the gaming experience offering gamers a simpler and more immersive experience. Nintendos largest online spend to date emphasizes the broad appeal ofthe Wii and is crucial to breaking down the barriers between gamers and nongamers.Page 2About Mediaedge:ciaMediaedge:cia (MEC) is the first global communications planning and implementation agency. We get consumers actively engaged with clients brands leading to relevant awareness deeper relationships a ...

 

 

 

 

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