ConsumerGenerated Media PlayStation 3 Analysis

Source: marketiq.biz360.com
Topic: Playstation 3

Short Desciption:
Gazette reported that in a profile of Sony CEO Howard Stringer. Variety.com concluded that the PlayStation 3 launch will be delayed until ...

 

Content Inside:
ConsumerGenerated Media PlayStation 3 AnalysisPage 1PlayStation 3 Launch Delay March 9 through March 19 2006 Contact Biz360 at 18664249360 or www.biz360.com of 3 ConsumerGenerated Media PlayStation 3 AnalysisNOTE: This sample report was created by Biz360 using publicly available data. It was not created for any of the companies referenced in the report.Objective To help understand bloggers reaction to the announcement to delay the launch of PlayStation 3 and provide analysis on the quantity and tone of consumergenerated media.Executive Summary Blog postings surrounding launch coverage were overall neutral in sentiment. Bloggers expressed disappointment with the delay skepticism of a November US launch while also reaffirming loyalty for the popular PS3 product and Sonys industry dominance. The tone of the launch delay message was much more negative when rumors circulated in the blog realm prior to March 14 when the first official report surfaced in Japanese media outlet Nihon Keizai Shimbun (Nikkei). Sonys press conference minimized further speculation that could haveresulted in additional negative exposure appearing in consumergenerated media.Methodology This analysis report reviews consumergenerated media and editorial media coverage that appeared March 9 through March 19 2006. Analysis was provided by Biz360s market leading intelligence solution Market360 and its Analyst Services group.Page 2PlayStation 3 Launch Delay March 9 through March 19 2006 Contact Biz360 at 18664249360 or www.biz360.com of 3 Quantity of Blog Postings and Media Coverage BLOG POSTINGS1020304050607080901003/9/20063/10/ 20063/11/20063/12/20063/13/20063/14/20063/ 15/20063/16/20063/17/20063/18/20063/19/200 6PostingsSony PS3Sony PSPBlog Postings03/09 03/10 03/11 03/1203/13 03/1403/15 03/16 03/17 03/18 03/19Sony PS302525359051301917Sony PSP0032110107410BLOGS vs. MEDIA1002003004005006007003/9/063/10/063/1 1/063/12/063/13/063/14/063/15/063/16/063/1 7/063/18/063/19/06MediaCoverage10203040506 0708090100 ...

 

 

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