'Alpha Moms' pitch Nintendo Wii

Source: sausalitogroup.com
Topic: Wii

Short Desciption:
Getting the Wiis TVremotestyle controller in the hands of nongamers is a key element of Nintendos strategy to broaden its ...

 

Content Inside:
'Alpha Moms' pitch Nintendo WiiPage 1'Alpha Moms' pitch Nintendo WiiThe game company takes an innovative viral approach to drum up support for its new console.By Dawn C. ChmielewskiTimes Staff WriterDecember 25 2006Mother knows best.As it geared up to promote its new Wii video game console Nintendo of America Inc. looked to a group better known for nagging kids to stop playing video games: moms.The Japanese game company merged viral marketing techniques with Tupperware parties in the months leading up to the Nov. 19 launch of Wii which is pronounced whee. Nintendo recruited a handful of gregarious techsavvy moms whom it dubbed alpha moms to share the console with their friends.Linda Perry who started a Yahoo parents group called Peachhead was one of three designated and decidedly animated buzzmakers in Los Angeles. She sent out chalkboards inviting 35 friends to come out and play in a bash at one of the citys favorite star haunts the Chateau Marmont.Most people were like I dont play games said Perry 41 of Venice Beach. But by the end of the night she said everybody was playing it. People were working up a sweat.Getting the Wiis TVremotestyle controller in the hands of nongamers is a key element of Nintendos strategy to broaden its appeal beyond the young men who usually can be counted on to snap up new game systems. The Wiis simplified wireless controller has motion sensing technology that translates a swing of the arm to the movements of a characters tennis racket on screen and removes the intimidating cluster of buttons that can scare away the casual player. Our core presumption is if we could get someone to put their hands on the controller they would be hooked said George Harrison Nintendo of Americas senior vice president of marketing and corporate communications.At a time when the media audience is fragmenting it doesnt hurt to build a little enthusiasm with such grassroots campaigns said Peter Sealey a former chief marketing officer for the CocaCola Co. w ...

 

 

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