A Study in Contrasts

Source: www.idsa.org
Topic: Ford

Short Desciption:
Ford Mustang GT Concept. Ford Design chief J Mays IDSA seems to be dipping. into the archives at Ford Design Center to bring out the ...

 

Content Inside:
A Study in Contrasts Page 1Intellectual CapitalI N N O VAT I O N W I N T ER 2 0 0 220PLANES TRAINS & AUTOMOBILESA Study in Contrasts SUPER The Dodge Tomahawk.Page 2I N N O VAT I ON S PR I N G 2 0 0 3Collideoscope21If obesity is a word that can be applied to American cars and trucks then thisyears 2003 North American International Auto Show (NAIAS) was a showcase oflarge. Big cars big trucks big engines and big prices ruled: 1000horsepowerconcept cars bigger and more powerful SUVs from nearly every maker in the worldlonger and larger sedans that push to the edge of the limousine trade giant productionand concept pickup trucks higher horsepower production cars and even a 600horsepower motorcycle were there to delight a hungryformore crowd. And the prices!Suffice it to say that Fanfare for the Common Man was not played at the showy productpress introductions.SIZE ITThe 2003 North American International Auto ShowBy Harvey J. Winn IDSAHarvey Winn has over 35 years experience as an automotive and product designerand writer/producer of "business theater." He recently retired and is currently teachingdesign and visual communications at the college and continuing education levels.All photos: Harvey Winn IDSAPage 3CollideoscopeI N N O VAT I O N S P R I N G 2 00 322The looming war with Iraq and the virtual shutdownof Venezuelas oil supply do not seem to be of concernto either manufacturers or buyers. Memories of the longgas lines of the 1970s and 80s have faded.What is thatsaying about those who dont remember history?On the saner side were a number of hybridpowere dvehicles that drew attention more for their looks than theirp o w e rtrains. GM plans to build up to 12 hybrids by 2007Toyota has two in the works and Honda has had itsCivic hybridwhich boasts 51 mpgon the street sincelast March. There also were some downsized and downt o e a rth vehicles for the masses those who pre f e rvehicles that get over 25 mpg. Still the most fun to drivewas BMWs Mini Cooper ...

 

 

 

 

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